Brand Direction
Define a clear visual and verbal center so campaigns, channels, and customer touchpoints feel connected.
Jason D. Sexton / Creative + Marketing Leader
Creative leadership for brands built to scale.
I bring brand direction, campaign thinking, production judgment, and practical marketing systems together so growing businesses can move with more clarity and consistency.
25+years in creative and marketing
22years leading creative at RNR
200+locations supported through growth
The Work Behind The Work
Good creative direction makes the whole business easier to recognize, trust, and grow.
I have spent more than 25 years working across design, production, brand development, retail marketing, campaign leadership, and emerging technology.
My strength is connecting the business goal to the work people actually see and use: the message, the campaign, the visual system, the vendor brief, the follow-up path, and the standards that keep it all together.
Read the RNR case storyLeadership Snapshot
Strategy, standards, and execution in one creative operating system.
Marketing Strategy
Turn business priorities into useful messages, focused campaigns, and a plan teams can execute.
Creative Operations
Give employees, agencies, and vendors better briefs, standards, feedback, and decision paths.
Applied AI
Use practical AI and automation to accelerate research, production, follow-up, and reporting without losing judgment.
Long-Term Brand Leadership
What it takes to protect a brand while it grows from a regional business to 200+ locations.
From 2003 to 2025, I served as Creative Director for RNR Tire Express as the business expanded to more than 200 locations across 31 states.
The role required more than producing individual campaigns. It meant building repeatable creative standards, directing multi-location marketing, coordinating vendors, solving production challenges, and helping every new market begin from a recognizable brand foundation.
2003–2025Creative Director
31 statesMulti-market reach
200+ locationsGrowth supported
Selected Work
Retail campaigns designed to earn attention and stay unmistakably on brand.
Early Black Friday Deals
Retail promotion / counter card
Holiday Savings
Seasonal campaign / point of sale
Winter Tires
Wide-format seasonal campaign
Breast Cancer Awareness
Cause campaign / retail graphic
Father's Day Giveaway
Retail promotion / counter card
Knock Out Breast Cancer
Cause campaign / point of sale
Career
A creative foundation shaped by ownership, scale, and constant change.
RNR Tire Express
Creative Director / National brand and marketing leadership
Titan Tech Dynamics
Founder / Practical AI, automation, and modern marketing systems
Bayside Banners
Owner / Large-format design, production, and client service
Tampa Bay Technical High School
Commercial Art program
Available Fractionally
Senior creative and marketing leadership, without adding another full-time executive.
I now bring this experience to owner-led service and multi-location businesses that need clearer direction, stronger follow-up, better campaign coordination, and practical AI support.
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